Avana's Diary
Avana Africa's mission is to create a global marketplace for authentic contemporary African craftsmanship.
We are trying to add contemporary value to traditional crafts with durable and modern finishes, and transform them into modern-day utilitarian objects.
Avana wishes to facilitate universal acceptance of traditional crafts as a part of contemporary living and thus, preserve the unique richness and diversity of cultural traditions.
SOCIALLY RESPONSIBLE
Avana has a social conscience. We empower craftsmen by enabling them with better machinery, modern polishing techniques, designs & training programs, increasing skill-sets, creating employment, and eventually, increasing revenues through a Revenue Sharing Model.
ADDING VALUE
Objects with centuries-old traditional worth are transformed with contemporary designs, air dried and treated with modern durable finishes, thus increasing value of products. Our craftsmen are trained to create products that will keep us on the edge in the global market.
SUSTAINING TRADITIONS
Avana is supporting and promoting authentic craft traditions as a solution to contemporary needs for interior designs. Crafts that would have died and perhaps, vanished are being drawn out of remoteness and are being passed on to next generations.
CREATING GLOBAL MARKET
Avana’s mission is to connect the crafts and craftsmen to the global market that could appreciate their arduous work as well as help them earn better and thus, live better. A global exposure to these crafts also helps the buyer understand a culture so ancient and rich.